Radisson Blu Sharjah · 2024
Brand Collateral Suite
Complete guest-facing brand collateral for a 380-room hotel property — from arrival welcome cards to in-room directories, restaurant menus, and conference materials.
The property needed a full refresh of all guest-facing printed materials ahead of a regional relaunch, with consistent brand execution across 14 distinct print formats — all within a six-week window.
We managed a phased production schedule using our offset press for high-volume items and digital production for personalised and variable data pieces. Pantone colour matching ensured absolute consistency across all materials, despite different paper weights and finishes.
All 14 print formats delivered and installed before the launch date. Zero colour variance complaints. The hotel's brand manager described the consistency as 'exactly what we needed to make the relaunch feel seamless.'

AL HILAL
Est. 1993 · Sharjah, UAE
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